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The one thing that not even Nike could bring back about the original

The one thing that not even Nike could bring back about the original

Date 2018-02-03 06:15:38

nike air max uk sale At that moment, he knew what Nike's first-ever Air Max sneaker would look like—a sleek (by 1980s standards, at least) three-tone running sneaker that would wear its next-gen technology on the outside. Visible Air, and the Nike Air Max 1, went on to be arguably the most important Nike innovations ever. Now, 30 years later, Nike is re-releasing the Air Max 1 in all of its original glory. See, the Air Max 1 consistently has been part of Nike's product assortment since '87, but over time it was changed in seemingly subtle ways to meet modern manufacturing needs and to deliver increased comfort to consumers. nike air max online sale The older models even came to be known as the "Golden Era Air Maxes." Nike Sportswear senior director Dylan Raasch says, "We knew it was changing, and you could see it. We heard from the Air Max 1 fan community that there was a desire to replicate the shape." That's why the 2017 Air Max 1 is actually a near carbon copy of the version released in 1987. Back is the original toe shape, the three-piece tongue, and even the original box, all of which are sure to make Air Max purists happy. The one thing that not even Nike could bring back about the original? The price. nike air max uk outlet Making a shoe the same way and the exact shape it was 30 years ago sounds like an easy task, but Raasch says it wasn't so simple. "There were so many variables. We had to go through the shoe, step-by-step, to consider materials, internal construction, engineering practices, and processes of make. We essentially had to audit and roll back 20 years of advancements in shoemaking to crack how the team could engineer," he says. In fact, re-creating an old sneaker was in some ways harder than making a new one from scratch. He says, "It took more than five times the amount of sampling. nike air max sale outlet All that hard work seems to have paid off, making for a sneaker that's the perfect homage to one of Nike's crowning achievements. over time, began to voice their complaints to anyone who would listen at Nike HQ in Beaverton, Oregon, In some respects, 1987 was a great year for entertainment and culture. Aretha Franklin became the first woman inducted into the Rock and Roll Hall of Fame, The Simpsons made its first television appearance, Michael Jackson released Bad and Nike released the inaugural Air Max sneaker, the Air Max 1. These moments would all go on to be hugely influential and each one’s revolutionary.
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