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Nike took the first step in bringing adaptive footwear into more sports

Nike took the first step in bringing adaptive footwear into more sports

Date 2018-02-02 09:18:07

chaussures nike en ligne Almost 30 years ago, Nike inspired a future vision of footwear — an individually responsive shoe that senses the wearer and adapts on its own. The Nike Mag, famously worn on the silver screen by Michael J. Fox, quickly became a cultural icon. Today, Nike and The Michael J. Fox Foundation proudly announce the release of the 2016 Nike Mag — a limited-edition release of only 89 pairs available globally through an online draw — to once again channel the excitement of the Nike Mag to raise awareness in the fight against Parkinson’s disease and the Foundation's tireless efforts to speed a cure. chaussures nike pas cher A version of the shoe was built for the Foundation and auctioned, raising nearly $10 million in 10 days — 100 percent of which went to fund critical Parkinson’s research. Last year, Nike realized the future by hand-delivering the first adaptive Nike Mag shoes to Michael J. Fox. “Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” says Mark Parker, Chairman, President and CEO, NIKE, Inc. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. nike pas cher femme Nike took the first step in bringing adaptive footwear into more sports this spring with the introduction of the Nike HyperAdapt 1.0, a performance shoe that automatically laces and fits to the unique shape of each athlete’s foot. The 2016 Nike Mag combines the archetype invention with new technologies developed for the HyperAdapt 1.0. The result is an individually responsive system, called Adaptive Fit, that senses the wearer and tightens or loosens accordingly. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual. nike pas cher homme One pair of the Nike Mag will also be auctioned live in each of the following three places: Hong Kong on October 11, 2016; London on October 14; and in New York on November 12 at The Michael J. Fox Foundation's benefit gala, "A Funny Thing Happened on the Way to Cure Parkinson's." One pair will also be available in a public draw; entry will be exclusively at Nike Town London from October 15 through October 16. Most importantly, 100 percent of the proceeds will go to The Michael J. Fox Foundation and drive critical research to accelerate development of a cure for Parkinson’s disease.

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